If you're an MD, DO, NP, PA, or RD interested in practicing functional medicine, you've probably heard some version of these statements:

• "Insurance won't cover functional medicine."
• "Insurance is terrible to work with."
• "The administrative burden isn't worth it."
• "You'll never have enough time to practice real functional medicine."
• "If you want to build a successful functional medicine practice, you have to go completely cash-pay."

I heard those things too.

And for a while, I believed them.

After years of building my own insurance-based functional medicine practice, I've realized these ideas all come down to three common beliefs that keep great providers from building the practice they really want.

I created this guide because it's exactly what I wish someone had handed me when I started.

When I first started researching how to accept insurance, I expected to find courses, mentors, and practical resources.

Instead, I found page after page of functional medicine websites with the same FAQ:

"Do you accept insurance?"

"Unfortunately, no."

The more I searched, the more I realized there were almost no resources showing providers how to appropriately incorporate insurance into a functional medicine practice.

And honestly, I don't think it's because it can't be done.

I think it's because most of us were never taught how. 

We simply believed all the myths without researching further. 

Medical school, nurse practitioner programs, physician assistant programs, and dietetics programs teach us how to diagnose and care for patients.

They don't teach us billing.

They don't teach us coding.

They don't teach us insurance documentation.

And they certainly don't teach us how to combine those skills with a root-cause approach to medicine that has become extremely in demand.

So I spent years figuring it out through trial and error, denied claims, phone calls with insurance companies, and refining systems that actually worked.

I'm sharing everything I've learned so hopefully you don't have to spend years figuring it out on your own.

You're constantly wondering:

• How am I going to convince this patient to spend thousands of dollars on my program when I am just a stranger they found on social media?
• Do they trust me enough to book?
• Will enough people book this month?
• How much revenue will I actually bring in?
• Can I comfortably pay myself?
• What if nobody schedules this week?

 Instead of focusing on becoming a better clinician, you can find yourself spending more time marketing than practicing medicine.

Imagine This...

Imagine opening your schedule and seeing patients booked weeks in advance - not because you're constantly trying to convince people to spend thousands of dollars out of pocket, but because you've removed one of the biggest barriers to care.

Imagine knowing what next month will likely look like financially.

Imagine spending less time feeling like a salesperson and more time being the clinician you worked so hard to become.

Imagine seeing fewer patients while providing deeper, more meaningful care.

Imagine patients thanking you because they were looking for a provider like you for years.

That's exactly why I created this guide.